I run search ads, Performance Max, Google Maps and retargeting in Google Ads and Yandex Direct. We show up for people typing “buy”, “price”, “near me” right now — in Almaty, Astana, Shymkent and all over Kazakhstan.
If even one point on the left applies to you, you're already overpaying for customers.
Not just “launching ads”, but building a system where every tenge of budget can be traced to a lead.
Google Keyword Planner and Wordstat: how many people search for your product in Kazakhstan and at what cost per click.
Collecting, cleaning and clustering queries. Separate ad groups for each service and city.
Responsive ads, sitelinks, callouts, images, phone number and address.
GA4, Yandex Metrica, Google Tag Manager, goals for forms, WhatsApp and calls, conversion import.
Google Business Profile and map ads — for people searching “near me”.
Performance Max and product feeds for online stores, dynamic retargeting.
Negative keywords from search terms, bid adjustments by time, device and location.
Looker Studio dashboard: spend, leads, cost per lead by campaign — in real time.
We capture hot demand with search, warm demand with maps and retargeting, and warm up cold audiences with video. Everything is connected by analytics.
Ads for exact high-intent queries: “buy”, “price”, “order”. The foundation of search ads for services.
Showing in maps and local results for “near me” queries. Calls and directions to your location.
All Google placements in one campaign, driven by your feed and conversions. The best format for e-commerce.
Video and banners for warming up and retargeting. Reaching your audience before they start searching.
Bringing back people who visited the site but didn't submit a request — with a new offer.
We pass sales from your CRM to Google Ads — the algorithm learns from real money, not clicks.
Hot queries from the Yandex audience. In some niches, clicks are often cheaper than in Google.
Yandex Advertising Network: banners on websites and in apps. Retargeting and interest-based reach.
Automated campaigns optimized for Metrica goals. A quick start for a small budget.
Product ads from your feed with price and photo — for online stores.
Session Replay, goals for calls and WhatsApp, segments for retargeting.
Priority placement of your business for the audience that uses Yandex Maps.
In Kazakhstan, most search queries go through Google, so we almost always start with Google Ads. We add Yandex Direct if it brings cheaper leads in your niche or if you work with an audience that uses it — this becomes clear after 2–3 weeks of testing.
Choose channelsEvery step is agreed with you. No “black boxes”.
Analysis of current campaigns, competitors in search results and demand volume.
1 dayCollecting and cleaning queries, negative keywords, campaign structure.
1–2 daysCopy, extensions, images; approved with you.
1 dayGoals, call tracking, conversion import, UTM.
1 dayDaily optimization, switching to automated conversion-based bidding.
every dayFigures from Yandex Direct accounts over the past year: from 982 ₽ per lead for labels to 3–4 thousand ₽ per inquiry in high-ticket niches.
Cost per lead depends on the niche, USP and average ticket. Since 2021, more than 85 mln ₽ in ad budgets have gone through my agency accounts in Yandex Direct.
A fixed fee for the work — no percentage of the ad budget at the start. You see all spending in your own account.
The ad budget is topped up separately in Google Ads / Yandex Direct. For most local services in Almaty, 150 000–400 000 ₸ per month is enough to start.
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Search ads are math. I show the numbers every week and explain decisions in plain language.
I'll gather demand data for your niche in Kazakhstan and estimate the cost per click and the number of leads for your budget.
Setup is 90 000 ₸ one-time, management from 120 000 ₸ per month. The ad budget is paid separately in Google Ads or Yandex Direct. Cost per click in Almaty is usually 50 to 800 ₸, depending on the niche.
Google has a large share of search in Kazakhstan, so we almost always start with Google Ads. We add Yandex Direct if the niche has a noticeable share of Yandex users — this shows up in demand statistics and testing.
Search ads start bringing leads in the first days after passing moderation. The first 2–3 weeks are optimization: we clean up queries, adjust bids and move campaigns to conversion-based strategies.
Yes. For online stores, PMax with a quality feed is one of the most effective formats. But for services I usually start with search campaigns to keep control over queries.
Yes, search ads need a landing page. If you don't have a website or it doesn't convert, I'll build a landing page for the ads — this often gives more than any bid optimization.
I set up goals for clicks on the phone number and WhatsApp, forms, and, if needed, call tracking with dynamic number replacement. That way you see which campaign and which query brought in the call.
The accounts are created in your name from the start, or you give me access to yours. All history and settings stay with you.
I break down practice and platform news so you understand what you're paying for. (articles in Russian)
All articles (articles in Russian)Leave your contacts and website link — I'll send you the demand volume and a forecast of cost per click and leads for your niche.