I set up and manage ads on Instagram, Facebook, TikTok and VK for businesses in Almaty, Astana and across Kazakhstan. I track the cost per lead and per sale, not reach. First inquiries within 3–5 days after launch.
If even one point on the left applies to you, you're already overpaying for customers.
Full cycle: from competitor analysis to scaling. You don't need to look for a designer, copywriter and analyst separately.
I review your account, website and competitors' ads in the Meta and TikTok ad libraries. I find what already works in your niche.
Interests, look-alike based on your customer list, retargeting, broad Advantage+ campaigns. 5–10 hypotheses at launch.
Banners, carousels, Reels and TikTok scripts, UGC format. A dedicated offer for each segment.
Pixel, Conversions API, events, UTM tags. Leads from ads are visible in CRM and reports.
Instant forms, WhatsApp campaigns, quiz landing pages. We filter out unqualified leads before the call.
A/B tests of creatives and audiences, switching off weak combinations, reallocating the budget every day.
Once a combination pays off, we increase the budget without raising the cost per lead and expand to new cities and platforms.
Weekly: spend, leads, cost per lead, conclusions and plan. A call once a month — to the point, 30 minutes.
Every week we test new formats: Stories, Reels, carousels, UGC. Here's what creative concepts look like for different niches.
I choose platforms based on data, not trends. Often the best result comes from combining 2 platforms.
The largest audience with purchasing power in Kazakhstan, aged 25–55. Precise targeting, lead forms, ads that lead to WhatsApp and Direct, powerful conversion optimization.
A young and active audience, low cost per impression. Native videos in the platform's style work best: no "ad feel", with people on camera. Lead forms inside TikTok lower the cost per lead.
Useful for audiences in Kostanay, Petropavlovsk, Pavlodar, Ust-Kamenogorsk and for niches with a 35+ audience. I add it as an extra source once the main channel already pays off.
A clear process without "a month of preparation". You see the result of every stage.
A 30-minute call, review of the product, competitors and current ads.
1 dayTarget audience segments, offers, a media plan with a forecast of leads and cost per lead.
1–2 daysBanners, videos, copy, pixel, lead forms, approval with you.
2–3 daysWe test 5–10 combinations, keep the best ones and cut wasted budget.
7–14 daysWe grow the budget on profitable combinations and refresh creatives every week.
monthlyFigures from ad accounts over the past year: beauty — from $1 per chat, e-commerce on TikTok — $1.40 per conversion, a mobile app — from $0.37 per conversion.
Cost per lead depends on the client's USP, promotions and average order value. My clients' typical ad budget is $1 000–3 000 per month.
Monthly payment, no annual contract. You top up the ad budget yourself — directly in the ad account.
The ad budget is paid separately; for a test I recommend from 150 000 ₸/mo. I'll name the exact cost after a free audit — sometimes "Launch" is enough.
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I'm not an agency with a conveyor belt of interns. I run every project myself and take personal responsibility for the result.
I'll check your ad account, pixel, creatives and audiences. I'll show where the money goes and how many leads you can get with your budget.
The cost consists of two parts: payment for my work (one-time launch — 90 000 ₸, management — from 150 000 ₸/mo) and the ad budget, which you top up yourself in your Meta or TikTok ad account. For a test, I recommend an ad budget from 150 000 ₸ per month.
At minimum, from 5 000 ₸ per day per platform so the algorithm has time to learn. For niches with a high average ticket (real estate, healthcare, B2B), from 300 000 ₸ per month. I'll give you an exact media plan with a lead forecast after the audit.
Usually within 1–3 days of launch. The first 7–14 days are a testing period: we gather statistics and switch off underperforming combinations. A stable cost per lead is visible by the end of the first month.
Guaranteeing an exact number of leads before testing wouldn't be honest — it depends on the product, price and competitors. I guarantee a data-based forecast, transparent spending and daily work on cost per lead. If the combinations don't pay off during the test period, I'll tell you honestly and suggest another channel.
Yes, Meta Ads fully works in Kazakhstan, with payment by cards from Kazakhstani banks. I also run TikTok Ads and VK Ads — the choice of platform depends on your audience.
Not necessarily. You can run ads to lead forms inside Instagram, to WhatsApp or to Direct. But for expensive services, a website or quiz landing page usually lowers the cost of a qualified lead — I can build one for your ads.
I do, together with a designer. Banners, carousels and copy are included in the plan. For video I write Reels/TikTok scripts; you can shoot on your phone — I'll show you how.
I work under a contract as a sole proprietor, with monthly payment to a bank account or via Kaspi. No annual commitments and no termination fees.
I break down practice and platform news so you understand what you're paying for. (articles in Russian)
All articles (articles in Russian)Leave your contacts — within 15 minutes during business hours I'll message you on WhatsApp or Telegram, ask 3–4 questions and send a forecast.